The client was a skincare brand selling on Amazon US, struggling to make their advertising profitable. Despite having quality formulations, their campaigns were bleeding money with a 42% ACOS, and their main products were buried on page 4 of search results. Previous agency partnerships had failed to deliver, leaving them skeptical about finding a real solution.

We conducted a deep audit of their advertising structure, keyword targeting, and bidding strategy to understand where budget was being wasted. The analysis revealed poorly structured campaigns, broad keyword targeting with low purchase intent, and no clear strategy for ranking their hero products.

Our team rebuilt their PPC architecture from the ground up eliminating wasteful spend, focusing bids on high converting keywords, and implementing a ranking strategy for their primary search terms. We continuously refined targeting based on real performance data, reallocating budget toward what was actually driving profitable sales.

Within 3 months, their main product climbed from page 4 to the top 10 on page 1 for primary keywords. ACOS dropped from 42% to under 10%, achieving a 10.57x ROAS and turning $12,363 in ad spend into over $130,000 in sales. The brand finally reached consistent PPC profitability, creating a foundation for confident scaling.