The client was a beauty brand looking to expand beyond Amazon into European marketplaces. While they had established presence across multiple channels, their Zalando performance needed strategic attention, particularly balancing growth between skincare and makeup categories.

We analyzed sales patterns across their product categories and identified skincare as the strongest growth opportunity on the platform. Our focus shifted to optimizing skincare listings for the Zalando audience, adjusting pricing strategy for the European market, and reallocating resources toward high-performing SKUs.

By doubling down on what was working and refining the product mix, the skincare category delivered 23.3% year-over-year growth. This strategic pivot helped offset softer performance in other categories and drove overall revenue growth of 12.4%.

The result was nearly €99K in quarterly revenue on Zalando alone, demonstrating the brand’s ability to scale across multiple European marketplaces and reduce dependency on any single platform.