The client was a brand looking to expand into social commerce through TikTok Shop UK. While they had established presence on traditional marketplaces, TikTok represented an untapped opportunity to reach younger audiences and diversify revenue beyond Amazon.

We developed a TikTok-specific launch strategy focused on the platform’s unique buyer behavior discovery-based shopping, trend-driven purchases, and impulse buying. This meant adapting product presentation for short-form content, optimizing the shop setup for mobile conversions, and positioning products to capture high-intent traffic.

The launch prioritized customer acquisition, bringing in over 198 first-time buyers within the first month. Average order value reached £40.64, showing that new customers weren’t just browsing they were making meaningful purchases.

Within 30 days of launch, the shop generated over £10,000 in gross sales with 258 orders. TikTok Shop quickly proved itself as a viable new revenue channel, giving the brand a strong foothold in social commerce and reducing reliance on any single platform.