The client was a beauty brand primarily selling on Amazon, looking to diversify into Walmart’s growing marketplace. They had no previous presence on the platform and needed a strategic launch plan to establish traction from scratch.

We handled the full Walmart onboarding setting up the seller account, optimizing listings specifically for Walmart’s search algorithm, and integrating with (WFS) to secure faster delivery badges and improved visibility.

The launch started with building foundational sales velocity, then scaled gradually as listings gained traction and reviews accumulated. Our focus was on sustainable growth rather than aggressive spending, allowing the brand to establish organic momentum on the platform.

Over the launch period, the store grew from near-zero to consistent daily sales, generating over $23,000 in GMV. Walmart is now an established revenue channel for the brand, providing diversification beyond Amazon and a platform for continued expansion.